Senior Content Writer
We are looking for an experienced Senior Content Writer with 8+ years of experience to craft compelling, strategically driven content for our global Islamic matchmaking brand. You will act as a content strategist, creating engaging and culturally sensitive content across blogs, social media, newsletters, eBooks, and digital campaigns, while leveraging SEO, ASO, and keyword performance insights to maximize reach and impact.
Key Responsibilities
- Develop and execute a content strategy aligned with brand values and audience engagement goals.
- Write and edit high-quality content across blogs, newsletters, social media, campaigns, and digital assets.
- Research and incorporate SEO and ASO best practices, ensuring content performs well in search and app stores.
- Analyze content performance metrics and adjust strategies to optimize engagement and conversions.
- Collaborate with marketing, design, and product teams to ensure cohesive and compelling brand messaging.
- Create culturally sensitive, faith-aligned content that resonates with a global audience.
- Stay updated on content marketing trends, AI-assisted writing tools, and emerging digital platforms.
Requirements
- 8+ years of experience in content writing, content strategy, or digital marketing.
- Proven experience creating content for blogs, newsletters, social media, and campaigns.
- Strong knowledge of SEO, ASO, keyword research, and content performance analysis.
- Proficiency in AI-assisted content creation, CMS platforms, and digital analytics tools.
- Exceptional storytelling, creativity, and attention to detail.
- Excellent English communication, editing, and collaboration skills.
- Ability to work efficiently in a fast-paced, Deen-centered, and globally focused environment.
- Experience in developing content for Islamic or culturally sensitive brands is a plus.