Performance Marketing Manager
We are seeking a highly experienced Performance Marketing Manager with 8+ years of experience to drive measurable growth across digital platforms while keeping our brand rooted in Islamic values. You’ll lead paid campaigns across Google, Apple, TikTok, Meta, Reddit, and upcoming ad platforms, leveraging your expertise in PPC, ASO, and SEO to maximize reach, conversions, and retention.
Key Responsibilities
- Plan, execute, and optimize multi-channel paid campaigns (Google, Meta, TikTok, Apple, Reddit, and emerging platforms).
- Manage campaign budgets efficiently to maximize ROI and minimize wasted spend.
- Monitor KPIs such as CTR, conversion rates, ROAS, and CPL; generate actionable insights.
- Conduct audience research, segmentation, and remarketing to improve targeting and performance.
- Collaborate with designers, content, and product teams to create high-converting ad creatives and landing pages.
- Oversee ASO and SEO strategies to improve app visibility and organic traffic.
- Test and optimize campaigns, landing pages, and funnels for better conversion and user engagement.
- Stay updated on digital marketing trends, tools, and best practices for faith-centered and culturally sensitive campaigns.
Requirements
- 8+ years of experience in digital and performance marketing, with hands-on PPC campaign management.
- Proven success with multi-channel campaigns on Google, Meta, TikTok, Apple, Reddit, or similar platforms.
- Strong expertise in ASO, SEO, CRO, and analytics tools (Google Analytics, Tag Manager, Ads Managers).
- Excellent analytical, project management, and communication skills.
- Experience with faith-based, culturally sensitive, or value-driven brands is a plus.
- Certifications such as Google Ads, Meta Blueprint, or TikTok Ads are highly desirable.
- Strategic thinker who can balance hands-on execution with team leadership in a fast-paced environment.